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Photo by Karena Kaihe-Woolston

Kia ora Friend,

 

Your support keeps LegaSea in the fight. Every message and contribution from individuals and businesses alike, helps us stand up for the future of our coastal fisheries.

 

That's why it means so much when a business goes the extra mile.

 

This week, we're celebrating Marine Deals, who have added a "round up for LegaSea" option to their website, letting customers round up their purchase and donate the difference.

 

And there are many more to thank. Whitehaven Wine created a range of wines purely to support LegaSea. The Barkers X LegaSea clothing range gives back from every item sold. Then there's Haines Hunter, Phoenix Recycling, Burnsco and the many more Platinum and Gold Partners who continue to stand alongside us.

 

Just as important are the everyday Kiwis and LegaSea Legends who consistently back our cause. Your support doesn't just fund our work. Knowing you're behind us gives us the steel to keep going hard.

Kiwis are hungry for change

This week, LegaSea's celebrating the fishers, restaurants, and chippies across the country who are trying to do the right thing. That is catching or sourcing local fish harvested using selective fishing methods. 

 

Graze in Wellington sees value in supporting those who look after our oceans, sourcing only local seafood that has been selectively harvested. 

 

In Auckland, Takapuna Beach Cafe's Fish & Chip Shop sources most of its fish from local long-liners and sells species often underutilised. Finfish Butchery and Seafood in Orewa has even taken tarakihi off the menu after recent research showed east coast populations have been seriously overfished.

 

At Kingi, downtown Auckland, the back of their menu tells you who caught your fish and what selective fishing method they used. This kind of transparency is rare. 

 

For most retailers and diners, finding out where their fish came from and how it was caught is difficult. These restaurants source their kaimoana directly from the people out on the water doing the mahi while minimising their impact on the marine environment. 

 

Troy and Claire from Tora Collective are a great example. They catch kaimoana selectively and to order. Each week, their customers get an email detailing when they're heading out and what they're aiming to bring home. Epic.

 

These businesses are meeting increasing demand while their customers are happily paying for their dining experience. 

 

Kiwis increasingly want fish caught in ways that do less harm to the ocean, and some retailers and fishers are already meeting that demand. The problem is that there simply isn't enough local, line-caught or low-impact fish available. 

 

That's because selective fishing methods rely on plenty of fish in the water. When stocks are run down, bulk-harvesting fishing methods can still sweep up what's left, while a longliner struggles to fill its bins.

Looking after the fish

Sustainable inshore commercial longliner demonstrates the principles of Iki Jime and how it is done in a commercial environment.

It's a vicious cycle. The fewer fish there are in the water, bulk-harvesting is more economical and the harder our fish stocks are hit.

 

Rebuilding abundance breaks that cycle. More fish in the water makes small-scale, selective fishing viable. That means more businesses like these can thrive. 

 

This summer, support those who fish selectively and the retailers doing their best to look after our oceans and our bellies.

Quick facts about our fish

 

🪝 Why should I eat line-caught fish rather than bottom trawl-caught fish? 

Because it's a way to support commercial fishers that are purposely trying to lower their impact on the marine environment and fish selectively.

 

🪝 Won't line-caught fish cost more than bottom trawl-caught fish? 

Yes. Currently, it's likely you will need to pay more for line-caught fish than one that has been trawled up. If you can afford to pay, then please do so because we are encouraging a change in fishing techniques and this is one practical way we can support the commercial fishers making a change for good.

 

🪝 What's wrong with bottom trawling?

Bottom trawling damages the seabed and the critters that live on the sea floor. If we want more fish in the water we need to protect their habitat so they can thrive. Bottom trawling also catches a range of fish species. Some are target species that are taken and landed, other fish that are not worth landing are wasted, discarded over the side or dumped. To learn more, click here.

 

Click here for more FAQs.

We need your help!

We can only do our job with the support of people like you. If you would like to do more, please consider one of the following:


➔ Become a LegaSea Legend

Legends are the backbone of LegaSea - everyday Kiwis who care about our fisheries and our marine environment as much as we do. Join them. Become a Legend today.

➔ Donate to LegaSea

➔ Become a partner 

➔ Share this email on Facebook

Fisheries policies sparking debates

LegaSea is celebrating because this is the first time since our inception in 2012 that fisheries has featured so prominently as an election issue. 

 

It's important that there are multiple parties supporting positive change because in an MMP environment there is no guarantee about who will be sitting around the Cabinet table after the November 7th election. 

 

So let's keep fisheries as an election issue, because restoring abundance and having a thriving marine environment is important to all of us.

 

Read article here.

Small change, big difference - Round up for LegaSea

🐟 Your next Marine Deals purchase could help put more fish in the water.

 

Marine Deals has been a proud LegaSea partner for years, and now they're taking their support to the next level.

 

When you shop online at Marine Deals, you can choose to round up your purchase to the nearest dollar and donate the difference to LegaSea (or Coastguard).

 

It's just a few cents from you, but when we all chip in, those small contributions can make a big difference. Your support helps LegaSea restore our coastal fisheries and work towards a future with more fish in the water for everyone.

 

🎁 There's a bonus, too! Round up your purchase for LegaSea before 18 November and you'll go in the draw to win a $500 Marine Deals voucher.

 

So, next time you're gearing up for your next adventure, head to Marine Deals, check out their great range at great prices, and round up for LegaSea at checkout.

A little change from you. A big difference for our fisheries.

 

Start shopping now!

In the news...

Ngāpuhi Draws a Line in the Sand: Respect Our Fisheries Rights and Protect Our Moana

Ngāpuhi is calling for greater respect, genuine collaboration and recognition of Treaty-based fisheries rights as debate intensifies over the future of Aotearoa's fishing industry, environmental protection and the management of the nation's marine resources. 

Matthew Tukaki, Waatea News, October 2026

 

Bid to reopen fishing grounds hit with global rejection


New Zealand has failed to secure international support to reopen the Lord Howe Rise to fishing after a New Zealand vessel trawled up 37 kilograms of protected deep-sea coral. The nation's bid to resume fishing in the area has been slammed by Greenpeace as ignoring science and acting in the interests of fishing companies.

Andrew Bevin, Newsroom, October 2026

LegaSea is proudly supported by its Gold and Platinum partners:

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